Cookie Policy

Last amended 15th August 2020

What are cookies?

Cookies are small text files which are downloaded to a user’s computer or mobile device when a browser is used to visit a website. Some cookies (known as sessional cookies) are created temporarily and are deleted when a user leaves a particular website. Other cookies (known as persistent cookies) allow the user’s device to be recognised by the originating website on subsequent visits to that website.

Cookies are used to perform many different roles. For example they can be used to enable users to navigate between pages efficiently, remember their preferences, and manage log-ins and can be used to generally improve the user experience. They can also help to ensure that adverts displayed online are more relevant to users and their interests.

As cookies themselves include very little information they cannot be used by themselves to identify users by name and cannot usually be used to reveal personal data.

How we use cookies

You can find more information about the types of cookies we use and the purposes for which we use them in the table below:

Category 1: Strictly Necessary Cookies

These cookies are necessary for the website to function correctly and to provide users with functions they specifically request (e.g. logging into a section of the website, selecting an item for the shopping basket, or filling in a form). These cookies can be disabled by changing your browser settings but some parts of the site will not then work.

Category 2: Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. These cookies don’t collect information that identifies a visitor’s name and our website uses IP anonymisation to truncate your IP address. All information that these cookies collect is aggregated and, therefore, anonymous. It is only used to improve how a website works.

Cookie Name

Universal Analytics (Google):
_ga
_gali
_gat
gid

Purpose

These cookies are used to collect information about how visitors use our website. The data that is generated by the cookie (including your IP Address) is forwarded to Google. Google use this information to compile reports on our behalf and to help us improve the website. This information informs us about the number of visitors to the website, where visitors have come to the website from and the pages they have visited. [By default the _ga cookie expires 2 years from the date it was last refreshed.

How to control and delete cookies

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or
www.allaboutcookies.org. To opt out of Google Analytics, you may install the Google Analytics Opt-Out Browser by visiting here Google Tools opt out. Be aware that restricting all cookies via your browser settings may affect your ability to navigate and use our Website.

transforming ingredients

Helping farmers, feed manufacturers and nutritionists responsibly meet animal needs.